Ubuntu Pathways

Ubuntu Pathways is a nonprofit organization based in Gqeberha, South Africa, providing long-term, individualized support to vulnerable children from cradle to career. At Ubuntu, I lead design and communication across every part of the organization—from branding and campaigns to events and digital platforms. I’ve helped shape the creative identity through major projects like our 25th anniversary rebrand, global fundraising galas, and the relaunch of our website and donor systems. I also collaborate closely with our South African team to build capacity in marketing and design, ensuring that our storytelling is not only consistent, but locally empowered.

View the Ubuntu Pathways Website

Creative Direction

Directed full creative—from concept to post-production—ensuring every frame reflected Ubuntu’s brand and the “everything, every day” mission. School, clinic, gala—across South Africa, the UK, and US.

Young girl with dark hair styled in braids, wearing a red, yellow, and black patterned traditional dress, and a large red flower in her hair, smiling with hands on her face against a colorful abstract background.

A young boy wearing a red school uniform sweater and colorful shirt, smiling while riding a yellow tricycle outdoors at a playground.

A young girl with braided hair and bead accessories smiling and resting her head on her folded arms on a wooden table.

Young girl smiling as a healthcare worker, wearing blue gloves, places a stethoscope on her chest.

A young girl with short curly hair and earrings, smiling with her eyes closed, standing in front of a colorful abstract background.

A young smiling boy with hands behind his head wearing a colorful, patterned shirt, against a bright, multicolored background.

A teacher reading a picture book to a group of young children sitting on a colorful classroom carpet. The classroom has educational posters and a whiteboard with "ABC" written on it.

A woman with short hair wearing colorful beaded jewelry, including hoop earrings, a necklace, and a shoulder wrap with rainbow patterns, smiling against a vibrant geometric background.

A healthcare professional uses an otoscope to examine a smiling young boy in a clinic with blue walls.

A woman wearing a polka dot chef hat holds a young child on her lap, sitting by a window inside a home. The woman is smiling softly while the child snuggles with her, looking at the camera.

A person with arms raised, smiling widely, wearing a colorful costume and a feathered headpiece, in front of a vibrant, multicolored background.

A group of children in blue shirts at a table with LEGO robotics kits, smiling and engaging in a robotics activity.

Two students, a girl with Afro hair and a boy with a shaved head, wearing blue shirts, are smiling and working together on a tablet with two small robotic cars on the table.

A woman dressed in vibrant, traditional African attire, smiling brightly, with a colorful geometric mural background.

A group of young children gathered around a woman, looking at a large colorful book about the sun and nature. The woman is pointing at the book's illustration of a bright yellow sun and a mountain. The children are engaged and attentive.

Graphic Design & Brand Collateral

Designed all brand assets, communications & print/digital materials including gala branding, marketing campaigns, emails, presentations, and the annual report. My visuals reinforced Ubuntu's identity and elevated its message consistently across platforms.

International Events

Led design direction for Ubuntu Pathways galas on three continents—creating memorable visuals, crafting speaker scripts, and managing run-of-show to align with brand messaging and fundraising goals.